Nicki SokThe music industry has changed drastically in the last decade. Upcoming artists no longer require a major record label to help put their careers on the map. You might ask which artists are successful that are independent. Some of the artists of today are Joey Bada$$, Nipsey Hussle, Mac Miller (before he decided to sign with Warner Bros), Danny Brown and Odd Future just to name a few (if I missed any or if you know more indie artists, please mention them on the comment section below).
The advancement of technology, specifically the Internet, has changed the game in a major way. Do you agree? Although major record labels have their advantages in terms of financial support. Artists are still suffering from a lot of legality and creative flaws.
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Factors such as creative expression, contractual agreements, gate-kept content, and musicality freedom all dwell upon artists signed to major record labels. Being an independent artist is lively due to one factor; FREEDOM. Just know that the path of an independent artist is no easy one. I will name 5 things to help you understand what it takes to be a successful independent artist.
#1: Having the Right Team
Success is rarely achieved by one’s self. There are a multitude of influences, structures, and people that helped you along your journey. HAVE THE RIGHT TEAM!! I can’t stress that enough! Ever heard the saying –
“Have people in your circle that share the same ambitions and have the same determination as you”
There is no other easy way to fail, by having dead weight around your circle. Make sure that you have a team full of professionals that can contribute to your vision. Each person should have a role and execute their expertise to their full potential. For example one should focus on business, another should focus on creative production, one should focus on branding, and another should focus on product distribution. Those are a few examples of roles and expertise. Finding that perfect chemistry amongst your peers will take time, some will leave and some will stay. Create a mechanism for your team that works. FIND YOUR BACKBONE, HAVE THE RIGHT TEAM!